Henceforth Dunkin’ Brands Group Inc. stores will bear the name Dunkin’. According to CEO Dave Hoffmann “It’s a new day at Dunkin’” as the company will concentrate on beverages which currently represent 60 percent of sales. Dunkin’ recognizes the need to serve commuters and customers who want a beverage without a wait. This is exemplified in drive-through lanes and mobile orders.
It is anticipated that store décor and signage will be changed through the coming year as upgrades to facilities are completed.