The March 18th edition of USAPEEC MondayLine includes a tribute to Sarah Li who has retired after 38 years representing our poultry export promotion organization in China and Taiwan. Appointed as the Director for Market Development for the region in 1989, Sarah opened the first USAPEEC office in China in the city of Shanghai in the early 1990s followed by the Beijing office in the early 2000s.
She notes as significant career achievements the opening of both the China and Taiwan markets over a 20-year period following her appointment. This required representation and negotiation with officials in China including the General Administration of Quality Supervision, Inspection and Quarantine and also Customs Agency over the years. Apart from long-term market development, Sarah has been instrumental in firefighting when consignments were embargoed or situations required urgent resolution through her abilities and contacts.