The Department of Agriculture and Rural Development of the Republic of Mexico has expressed opposition to the recent announcement of the USDA Voluntary Product of USA Label Rule.
Mexico, our partner in the USMCA believes that the Rule does not recognize the extent of integration of livestock and meat industries within North America and represents an unnecessary trade barrier inconsistent with the World Trade Organization. The Voluntary Product of USA Rule could be regarded as a successor to the Country of Origin Label (COOL) that was the subject of a WTO dispute panel leading to an adverse ruling against the U.S.
The Product of USA Rule is a domestic matter and responds to consumer demands for a clear, concise and certainly non-ambiguous label descriptor confirming that beef, pork, 
chicken and turkey products were derived from herds or flocks born or hatched and then grown, processed and packed entirely in the U.S. Previously, cattle or hogs were imported into the U.S., slaughtered, packed and distributed with a Made in the U.S. label.
It is anticipated that Canada will raise objections to the Product of USA Rule on the basis of discrimination in trade, contrary to USAMC and WTO regulations.